diff --git a/lib/cli.js b/lib/cli.js
index 83a173e863..93d97c3241 100644
--- a/lib/cli.js
+++ b/lib/cli.js
@@ -316,9 +316,12 @@ Cli.runWithNpmScripts = function runWithNpmScripts(argv, taskInstance, rawCliArg
 
 Cli.runNpmHook = function runNpmHook(hook) {
   var cmd = 'npm';
-  var args = ['run', hook, '--color'];
+  var args = ['run', hook];
   var command = cmd + ' ' + args;
 
+  // Force colors for all spawned child processes
+  process.env['FORCE_COLOR'] = true;
+
   var q = Q.defer();
   var spawn = require('cross-spawn-async');